everythingpossible - FotoliaAlgorithmic control on online platforms
Study reveals widespread digital surveillance of online activities in Europe.
VS – 02/2026
Three
quarters of workers on online platforms are subject to constant time tracking,
and almost half work under comprehensive digital control systems. This is shown
by a study conducted by Eurofound and the European Labour Authority (ELA) on the
prevalence of algorithmic management practices in Europe. According to the
author of the study, platform work is increasingly seen as a test case for the
use of algorithmic control and monitoring systems – even in traditional employment
relationships. The findings also underscore the importance of appropriate
regulations on the use of algorithmic control systems in the directive
on improving working conditions in platform work.
Digital platform work
The
survey examines workers who provide professional services remotely in the
digital sector via online work platforms. One of the key features of their working
conditions – from software developers and online teachers to microtask workers
– is the use of algorithmic management systems that platforms use to coordinate
and control work processes.
Algorithmic management
Algorithmic
management refers to the use of software algorithms to automate management
functions that were traditionally performed by humans. On online platforms,
algorithms control essential organisational control mechanisms and thus have a
decisive influence on how work is performed.
They
automatically assign projects – based on skills and availability, for example –
set deadlines and, in some cases, specify the order and execution of the work.
They also monitor and evaluate the performance of platform workers, usually via
reputation systems such as customer reviews or performance indicators. Some
platforms supplement these evaluations with automated activity monitoring, for
example by recording working hours, keystrokes, screen activity or communication
patterns. In addition, the algorithms ensure compliance with regulations
through performance-related sanctions. These range from restricting access to
job opportunities or better-paid assignments to automatically deactivating
employee accounts.
Algorithmic control shapes activities on online platforms
According
to the study, there are hardly any differences in algorithmic control based on gender
or level of education. However, there are significant differences in terms of
age: platform workers between the ages of 50 and 65 are significantly less
likely to be subject to surveillance measures in all three control mechanisms. For
example, 68 per cent of older platform workers are subject to time tracking, compared
to 80 per cent of 18- to 34-year-olds. Screen monitoring affects 38 per cent of
older platform workers, compared to 57 per cent of younger workers. Communication
monitoring is also more common among younger workers: 72 per cent say their
communications are monitored, compared to 52 per cent of older workers.
Directive to improve working conditions in platform work
The author of the study emphasises that the
results empirically underpin the importance of the directive. It established
binding rules for algorithmic management and the use of artificial intelligence
in the workplace for the first time.
Digital work platforms are therefore obliged to
explain how their automated systems and decision-making processes work.
Platform workers also have the right to human review and to appeal against
automated decisions affecting their accounts, remuneration or working
conditions.
In
addition, digital labour platforms must assess the impact of automated
monitoring and decision-making systems on working conditions, health and
safety, and fundamental rights. The new regulations also enhance transparency:
information on how algorithms function and influence decisions must be made
available to workers and their representatives – regardless of employment
status.
The
directive must be transposed into national law by 2 December 2026 at the
latest.